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Sorenson Media's video codec liscensed by LG

By Daily Transcript staff report
Wednesday, July 28, 2010
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Sorenson Media announced LG Electronics has licensed its Sorenson Spark video codec, enabling the company's full line of mobile devices to access a broad selection of Internet videos.

With the license, the Sorenson Spark decoder will provide LG’s mobile consumers access to a deep base of online video content, including hundreds of millions of videos inaccessible through any other codec.

The Sorenson Spark codec was the first codec used in Macromedia Flash, now Adobe Flash. It is the most widely used video codec on the Internet and powers many of the videos on YouTube.

“LG is a clear leader in the worldwide mobile communications market, and we are pleased that the Sorenson Spark codec will now be included in its mobile video offering,” said Douglas Cebik, director of business development for Sorenson Media. “With video becoming such an essential part of every mobile device, it is important that end users have access to all the content the Internet has to offer, including those videos encoded exclusively via Spark.”


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